As we all know, video content is becoming more and more popular by the day. The surge in its popularity owes to the fact that it can prove itself to be an effective tool when it comes to attracting the attention of the audience.
According to the predictions made by Cisco Systems, a multinational technology conglomerate, by the year 2019 the overall global internet traffic from videos will make up 80% of all internet traffic. This prediction may very well turn out to be right. The utilisation of video content when it comes to marketing is on the rise because it offers a lot of benefits.
Video content has been noted to attract consumer attention for a longer period of time. Video contents can simplify and break the message being conveyed by the text-based content. And help the consumer develop a better understanding of the message. Secondly, around 92% of mobile video consumers share videos with others. This can offer better recognition and marketing of the product or service you wish to promote.
Example 1: Mr. Clean Superbowl Advert earned 12,000 social media mentions in one minute during the Super Bowl.
As we already established, more consumers prefer watching videos over reading text-based content for explanations regarding any specific product or service. By video demonstrations consumers tend to learn more, eventually, connecting with the product/service and the product/service provider on a deeper level. This helps the providers build trust and credibility, ultimately, leading to a more productive business.
Example 2: #SaltBae – need we say more
Using email for marketing purposes is a well-established marketing campaign but making sure that the email gets viewed is a challenge. But, if you use video content in your email it can lend a helping hand to your email marketing campaign. According to statistics, using the word “video” in an email subject line can increase open rates by 19%and click through rates by 65%.
Example 3: Patagonia Climbing
Search engines rank websites and pages based on the tendency of a particular website or page to engage viewers. Videos can engross viewers, eventually, helping increase the amount of time visitors spend on your site. The longer the time spent on a site the higher the search engine ranking. According to yet another statistic, a site is 53 times more likely to be ranked first on Google if it has an embedded video.
A compelling video can persuade the people into buying a product or service. Therefore, the most advantageous aspect of utilising video content is higher conversion. According to researchers, 71% of marketers report video conversion rates outperform their other content marketing efforts. In short videos on a landing page can increase conversions by 80% . Moreover, video content marketing can also lead directly to sales as another research shows that 74%of users who watched an explainer video about a product ultimately purchased it.
In short, video content marketing can serve as the ultimate tool to boost any business. In the increasingly competitive market, it will be crucial in near future to integrate video content in marketing strategies in order to stay relevant and survive.
PS: Here’s a short teaser video for a case study we’re making for a client of ours…
October 20, 2017