Brief:

A week prior to an anti-pollution protest was due to take place DW got called to help promote this with the Limerick Against Pollution group. Eight days prior to the event, brand awareness was est. 2-3% of the population.

Execution:

• Launched ‘Speak With Your Feet’ campaign across Instagram, Twitter and Facebook 
• Targeting: Government officials, everyone in Limerick, influencers and celebrities and schools to promote the protest

Results:

• Over 300,000 people reached on Facebook and Twitter, hundreds of thousands reached on Instagram due to celebrities and influencers sharing to a combined audience of over 1m people globally (not everyone tagged the Instagram account when they shared the event image)
• Est. over 2,000 social brand mentions of ‘Speak With Your Feet’ in the 7-day run-up and during the event
• 4,500 people marched the streets of Limerick in torrential rain to speak with their feet 
• Following the march, the Official Objection by local council has been submitted and we are waiting to confirmation and next steps.